We’ve partnered with MOCA Jacksonville to bring our Discover Design students out to Art Walk to participate in MOCA’s WHITE exhibit! This unique, 3-month event is an interactive demonstration illustrating the importance of white and white space in art, design and typography. AIGA Jacksonville and Discover Design will be creating a new word in the phrase “WHITE Space” each month.

Last month’s Art Walk was the second iteration of this 3 part series. Each team received an easel and a blank canvas with a light dot grid as a guide. Paired with their mentors, the students chose their tools and supplies from a table filled with white-themed objects. The first month, the teams were confined to creating within a letterform, but for the past event had the opportunity to create a concept using the entire canvas and all the supplies available to them.

During the creation process, our mentors explained the importance of white space and other design elements as they helped to bring their students’ ideas to life. Cutting, pasting, painting, shaping and building, each team produced a unique design as we reached the end of our 2 hour time-limit. The students cleaned up and revealed their impressive results to the gathering crowds in MOCA’s lobby. After the event came to a close, the students were given a personal tour of the gallery.

We had a great time creating with our Discover Design mentors and students, and we’d like to send a big thank you their way for joining in the event. We’d also like to thank MOCA for the opportunity to join in their fantastic exhibit and look forward to this Wednesday’s Art Walk where we’ll be starting the final part in our 3-part series!

This unique, 3-month event is an interactive demonstration illustrating the importance of white and white space in art, design and typography. AIGA Jacksonville and Discover Design will be creating a new word in the phrase “WHITE Space” each month.

So, join us on April 1st as we begin working on the final iteration of our phrase “WHITE Space,” during the downtown art walk from 6-8pm in MOCA’s Lobby. We look forward to seeing you there!