The Living Principles for Design aim to guide purposeful action, celebrating
and popularizing the efforts of those who use design thinking to create positive cultural change.
Drawing from decades of collective wisdom, theory and results, The Living
Principles framework weaves environmental, social, economic, and cultural
sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators, and the public.
These principles are truly living: our collective success is dependent on the
active involvement of partners, ambassadors, educators, studios and curious
individuals who come together to move the conversation—and the industry-
The Living Principles website is the place where we co-create, share and
showcase best practices, tools, stories and ideas for enabling sustainable
action across all design disciplines.
Originally conceived through AIGA, and presented by Mohawk Fine Papers,
The Living Principles are endorsed by many global organizations, including
the Cumulus, Design Ignites Change, Design Management Institute (DMI),
GDC Ontario, Industrial Designers Society of America (IDSA), o2 Global
Network, Organic Exchange, The Society of Graphic Designers of Canada,
and Winterhouse Institute.
It’s creative action for collective good.
Living Principles Facebook fan page | @LPforDesign on Twitter