Lisa Chelini Loves Design

We recently asked 12 of our members to interpret the symbol most synonymous with love—the heart—for the 2012 I Love Design poster project. Each person brought a different creative interpretation. Here is today’s rendering of the classic love icon, created by Lisa Chelini.

“As I do at the beginning of most projects, I started with a stream-of-consciousness list of words—in this case, a list of the things I love about design. One of the words was ‘challenge.’ I took a moment to think of how I could make this particular project more challenging. It reminded me of speed problems years ago in college: a seemingly straightforward assignment but with a small, twisted rule and strict time limit. I stuck with my list, but told myself I was only allowed to use words I found in my collection of inspiring materials. Hunting, gathering, combing, curating, scanning, setting, posterizing, prioritizing. I may not have been able to include all the words I wanted to (and I won’t cheat by trying to include them here), but the process certainly made the project more challenging and, in the end, the result is more authentic than if I just typeset my list.”

Check back each day for a new interpretation. The full poster will be unveiled at AIGA Jacksonville’s annual Valentine to the creative community, I Love Design, this Thursday, February 16. Purchase your tickets online in advance for a $10 discount. The poster will free for those you bring in the I Love Design mailer. It will also be sold for $10.

~ I Love Design and the I Love Design poster project are proudly sponsored by Print Resources.

By aigajacksonville
Published February 14, 2012