Club TSI Black and White Ball Design Experiment

If you were unable to make Club TSI’s 6th Annual Black and White Ball on March 27th, you missed out on a great night for dressing up and partying with masks in hand and champagne flowing feverishly. But where does this “design experiment” come into play? It’s rare when a company asks AIGA Jacksonville, as an organization, to design something for them. In fact, in my years of being in AIGA, I’ve never really seen it. In the case of local hangout, dance party USA Club TSI, though, we made this one exception…somewhat.

What some of us decided to do was to create a design in a week for them as a fun experiment. We love TSI. TSI is a great supporter of AIGAJAX. Let’s do something fun. We’ve all been to the Ball before, so we all know what it’s about. So in 5 days, we had 5 designers, each one taking a day to progressively design something from the previous person and then passing it along. A great exercise in the “design handoff.”

Day 1. Since Programming Co-Chair, Chad Landenberger, brought it in, it was only natural for him to start the design process. Not knowing what to fully expect from this experiment, Chad decided to start with an element – a hand-drawn typeface for the event.

Day 2. Ashley Hazen, Community Outreach Co-Chair and Sustainability Chair, took the file from Chad and created a decorative layout for the poster adding a mixture of different iconic elements that gave texture to the background.

Day 3. Other Programming Co-Chair, Katy Garrison, was up for the third day where she set a tone from Ashley’s design by applying a soft gradient to the background while also introducing the event as the 6th Annual Ball.

Day 4. Karen Kurycki, Vice President, brought the design back to a more simplified, more easily produced, black and white phase and modified the idea of the foliage introduced by Ashley with a more Venetian-era engraving detail.

Day 5. For the last day, I finished the design off by positioning elements differently, opting for a more open, asymmetrical layout and weaving previous art elements in and out of the positive and negative spaces that helped create more mystery and dynamic energy in the poster design. In the end, it was a great experiment for all of us to play with.

– Varick, president

By aigajacksonville
Published May 18, 2010