Recap: ART & COPY at 5 Points Theatre

Photos from ART & COPY

ART & COPY opened to rave reviews Tuesday as more than 100 creatives converged at 5 Points Theatre to catch the one-time showing jointly presented by AIGA Jacksonville and AAF Jacksonville.

Directed by Doug Pray, the film showcases some of the greatest advertising campaigns of the past 50 years and the prolific minds behind them: Lee Clow (Apple,”1984″,”Think Different”, Pedigree Petfoods), Dan Wieden and David Kennedy (Nike, “Just do it”), Phyllis K. Robinson (Clairol,”It Lets Me Be Me”), Hal Riney (Crocker Bank, Reagan for President), George Lois (Esquire Magazine, “I Want My MTV”, Tommy Hilfiger), Rich Silverstein and Jeff Goodby (Got Milk?), Mary Wells (Braniff Airlines, “I Love New York”), Cliff Freeman (Wendy’s, “Where’s the Beef?”), and Jim Durfee (Federal Express).

The film is centered around the theme of “Hate advertising? Make better ads.” It focuses on brilliant advertising and its parallel with fine art. In the film, George Lois sums up the far-reaching impact of good advertising, saying “Great advertising makes good food taste better. It makes cars run better. It changes the perception of everything.” “ART & COPY” fulfills Pray’s hopes of inspiring “artists and writers to strive to make more meaningful, more entertaining, or more socially uplifting ads.”

Special thanks to AAF Jacksonville, Folio, and everyone who came out to support AIGA Jacksonville and local creatives.

– Jen Hyde, operations and sponsorship co-chair

By aigajacksonville
Published April 4, 2010