Always Summer Weekend Inspiration: Irma Motta

Looking for some inspiration for the Always Summer Weekend Poster Show + Mixtape? Check out these artists as they explain their process for creating posters about their favorite summer songs. Learn more about AIGA Jacksonville’s Always Summer Weekend, and register your poster at

Irma Motta is currently an illustrator for an engineering & logistics company. While poster design is not a media she typically works in, she enjoyed participating in the Always Summer Poster Show in 2010 and 2011. Irma created a poster about the song, “Wolf Like Me” by TV on the Radio.

“I mainly chose that song because it’s one of my favorite songs and because it always reminds me of what being young feels like. I also thought the song would be fun to translate into a printed form.”

“I started by doing some research on the kind of imagery the band used for their posters and on how other people interpreted the song. I then made sketches of wolves in different scenarios since a central theme in the song is about ‘transformation’ and like in the video for the song I wanted to use the werewolf as the symbol for that.”

“It sounded like fun and thought ‘why not.’ I have made a poster before, this was my second time participating.”

Join us on September 28th – 29th for AIGA Jacksonville’s Always Summer Weekend. Sign up online for the poster show, and pre-register tickets to experience the speaker event and workshop.

This year’s Always Summer Poster Show is sponsored by DXM Marketing, a leader in Custom Direct Marketing Solutions, Digital & Offset Printing, Wide Format, Print-on-Demand Collaterals, Bindery & Finishing, Web Display, and Email Broadcasting. Learn more about their mission and services at their website. 

And check out their beautiful poster prints at the show!

Have a great Summer!

By aigajacksonville
Published September 10, 2012