Always Summer Poster Show Inspiration: Andrew Fallon

Looking for some inspiration for the Always Summer Poster Show + Mixtape? Check out these artists as they explain their process for creating posters about their favorite summer songs. Learn more about AIGA Jacksonville’s Always Summer Weekend, and register your poster at

Andrew Fallon is a Director at TigerLily Media. While his day usually consists of artful animation work, he took a step out of the 4D realm and into the 2D for last year’s show. As a director that doesn’t typically do poster design, he’s proud to say this was the first one he had ever designed and printed.

“That song resonated with me because I was going through a big change in my personal life at that time. I really connected with the overall feel of the song, but a particular line really stood out (“you think you can do this without me but I know I can do this without you”). I started with that idea and worked outwards from there.”

“I actually liked designing from a pre-set song. It comes natural to me since it’s how I work as a director. It can be challenging because so much imagery can come from a song it’s hard to narrow down to just one idea/image. I had the idea of man walking away from his past and went from there. Somehow I ended up with the idea of him pulling this ooze out from within himself.

I’m not terribly talented at drawing so I kept the silhouette pretty simple. I liked the idea of a low contrast image for the base with the ooze being this colorful really cheap Photoshop looking metallic filter effect. Like the first time someone messed with filters in Photoshop. The ooze itself is comprised of old photos from a past life that were digitally altered to be glitches and fragments. I initially opened up the jpeg’s in a text editor and started randomly deleting lines of code to get the glitch effect. This worked pretty well on small parts but would’ve taken too long for the whole image. I ended up using a different method to achieve the effect.

Overall it went surprisingly smooth from start-to-finish. I’m generally not content with art/design pieces I work on and I was pretty proud of this piece so that’s good!”

“I’ve always gone to the show and I know a lot of people who participate. Varick Rosete really pushed me over the edge to get involved with the poster show (and AIGA as a whole). Even though I don’t do design full-time I really enjoyed the experience and will probably do another this year. It’s also good to push yourself and do things outside of your comfort zone, which this fell squarely in.”

Join us on Saturday, September 28th for AIGA Jacksonville’s Always Summer Poster Show. If you’d like to submit a poster, sign up online to get a discounted entry fee with a free print of your poster. If you’d like to attend the event as a spectator, reserve your ticket today and save $5!

By aigajacksonville
Published August 19, 2013