photo by JAMA

What happens when you ask members of seven of Jacksonville’s leading professional organizations together for the ultimate happy hour? That’s just what the AAF (American Advertising Federation), AIGA (the professional association for design), FPRA (Florida Public Relations Association), IABC (International Association of Business Communicators), JAMA (Jacksonville chapter of the American Marketing Association), PRSA (Public Relations Society of America) and SMCJAX (Social Media Club) did at the second annual Alphabet Soup Social on Tuesday, September 20, 2011 at 927 Events in Downtown Jacksonville.

Despite the 5 o’clock heavy downpour, a sold-out crowd attended the ultimate social mixer enjoying raffle prizes, cocktails and tasty hors d’oeuvres while chatting with friends and colleagues and, most importantly, meeting new faces.

Each organization had information on-hand to explain its acronym, share about its mission and highlight upcoming events. AIGA kept the evening entertaining with some friendly competition, as Board Members challenged other organizations to guess the band/song title based off cards that contained a subtle typographic element or visual clue.

designs from Music Philosophy by artist Mico

This creative conversation starter offered a great outlet that encouraged everyone to come out to hear Aaron Draplin (Friday, September 30) and attend the Always Summer Poster Show + Mix Tape (Saturday, October 1).

We hope we don’t have to wait until next year to mix up our alphabet groups again!

~ kim, volunteer director