The Brand Life; using digital to stop advertising and start becoming useful in people’s lives, featuring Jim Hord of J Walter Thompson.

If you’re not able to make it out to the free event “It’s OK to Print” this Thursday, then maybe you’ll make it out to “The Brand Life with Jim Hord” presented by AAFJAX. Jim will talk about Nike’s digital strategy of talking to consumers by first creating platforms that fit in to people’s lives. Then by breaking through with campaigns that resonate with this already-eager audience.

Jim’s work for Microsoft & Nike+ garnered him a 2009 Silver Lion at Cannes, a Bronze One Show Pencil and several Webby Awards.

Join us for an inside look at how the Microsoft & Nike brand reaches out to consumers by fitting their lives.

Jim Hord is Executive Creative Director at JWT. He joined the agency from digital shop R/GA, where he was Executive Creative Director on Nike, overseeing projects on Nike +, Nikewomen, Nike Basketball, NikeID and the Nike brand platform. Jim brings nearly 20 years of experience in the advertising industry, working for top-tier agencies including Y&R, Lowe and DDB. He has a healthy mix of both traditional and non-traditional experience, working on household brand names such as Sony, MetLife, Sunkist, GMC Trucks and SUVs, and LG Electronics. He began his career at DDB Dallas where, at 25, he was the youngest copywriter in the agency’s U.S. network to be promoted to Creative Director. Despite spending his entire advertising career as a trained copywriter, Jimreceived his bachelor’s degree in graphic design from the University of Denver.

April 21
Dave & Busters
11:30am

Members – $25
Non-members – $40
Students – $20

RSVP by noon on April 20th at www.aafjacksonville.org