The annual AIGA Jacksonville Board Retreat—a day of brainstorming, planning and bonding—took place August 6 at Patrick Carter Design in Jacksonville Beach. Despite the sunshine and lure of the nearby ocean, the group spent the day inside discussing goals for the coming year and developing new programming to benefit the local design community, as well as Jacksonville as a whole. Here’s a look back and a taste of what’s to come:

Karen Kurycki talked about some of AIGA’s national initiatives, such as reaching three key audiences: businesses, the general public and government, and getting members to donate 5% of their time to pro-bono work for social causes. Chapter goals include giving members a bigger voice and demonstrating the value of design to businesses.

In the morning, teams were created and challenged to articulate why designers should join AIGA Jacksonville. Each team shared their elevator pitch with the group. From long-winded to short and sweet, all presentations highlighted the pros of personal and professional growth, an outlet for inspiration, discounts and other perks.

During lunch, teams were tasked to brainstorm new programming ideas that focused on business or community outreach, education and inspiration. No idea was too small or lofty. Once back, Patrick Carter and the others shared their top picks.

After each idea was probed and talked through, the board voted on which ones to continue developing. From a monthly desktop wallpaper design contest to a design workshop for small businesses, there were plenty of unique suggestions. Design field trip anyone?

The retreat came to a close late in the afternoon with plenty to build on for the 2011-2012 year. So do your part to get involved, get connected and get ready for amazing new programming and initiatives to come!

~ leah, public relations chair
(photos by varick rosete)